Christmas is a magical time of the year...and advertisers know it.
They make commercials that pull on the heartstrings - showcasing the beautiful moments this time of the year when families all around the world are reunited around the Christmas tree.
French mobile phone company Bouygues Telecom have just released their holiday commercial for 2018 and it's gonna make you cry.
It's a beautiful and simple narrative of a father who's got a traditional embarrassing dance that he performs for his son every Christmas to the tune of Redbone's Come and Get Me .
The story progresses through the years of the boy growing up and having a child of his own...will the tradition be carried on? See for yourself.