More than four million specially designed postcards will be delivered to rural households as part of Australia Post's focus on mental health throughout the stay-at-home orders.
The postcards were crafted in collaboration with Beyond Blue and are divided into two sections - one part to keep and one part to send.
Those for keeping include helpful tips on how to maintain mental health throughout lockdown and the part for sending is designed to write special messages for loved ones in Australia free of charge.
Australia Post Head of Community Nicky Tracey believes this small gesture can have a positive impact on people's mental health, particularly those in regional towns who are distanced from family and friends.
"These postcards make it really easy to connect with a message of love, hope and support by simply putting a message on the card, addressing it and dropping it in a red post box.
"We know that when we connect, we feel better and sometimes a small message can be all it takes to make a big difference to someone you care about," Ms Tracey said.
The prepaid postcards are available at participating Post Offices but as of next week they will start to arrive in regional letterboxes across the country.
A limited number will also be included in select newspapers this coming Saturday.
The postcards were also designed with Australian-themes in mind, drawing inspiration from the regional landscapes.
"We've had a wonderful Australian illustrator do a beautiful illustration for us that shows a lot of the Australian countryside, cities, countries.
"It's got some wattle in it, some Australian animals and its got two images of people who are holding letters.
"It a beautiful image that really shows the importance of connection," Ms Tracey said.
Beyond Blue Chief Executive Officer Georgie Harman highlights the importance of sharing mental health messages with communities across the country especially those who grapple with the impacts of bushfires, floods and droughts on top of the pandemic.
"This postcard campaign will help us reach into rural and remote areas where social and geographic isolation, weather impacts and difficulty accessing services can present mental health challenges.
"I really hope people join in the spirit of this initiative, read the tips and send a card to a loved one. If we keep talking about mental health, we can smash through the stigma and remove the barriers that hold people back from seeking support," Ms Harman said.
Image Credit: Australia Post